Nowadays, with the increasingly fierce market competition in sanitary ware industry, the voice of product innovation of sanitary ware Enterprises is more and more high. In the current sanitary ware market, a variety of sanitary ware products Vientiane, this is a sanitary ware enterprise positive marketable attitude embodiment, on the other hand this innovation has gradually mapped out the current market some problems.

Sanitary ware products innovation into enterprises to reverse the key

With the development of domestic market economy, the domestic sanitary ware industry market environment has changed, the market competition has become more and more intense. In recent years, sanitary ware industry "homogeneity" problem intensified, product design plagiarism trend is also prevalent, these are seriously hindered the normal development of the sanitary ware industry. In the face of this series of bad industry phenomenon, more and more enterprises are beginning to think about the "innovation" problem, innovation has become a sanitary ware and other domestic industry to discuss hot words.

For sanitary ware Enterprises, innovation is not to speak, shouting slogans on the line. On the one hand, with the rapid development of society, People's material and cultural standard of living has been improved every year, people's requirements for sanitary ware products are constantly changing, personalized demand is more and more obvious. On the other hand, along with the popularity of many marketing means, consumers ' overall adaptability and rationality have been greatly improved, the "concept" of innovation may attract consumers for a while, but consumers are not fools, there is no practical innovative products, enterprises are unable to retain the hearts of consumers.

Sanitary ware Enterprise Product innovation can't stay on the surface

Sanitary ware industry in China belonging to the traditional home building materials industry, its historical inheritance of the gene. Therefore, sanitary ware enterprises in the product innovation, do not always want to subvert, innovation is based on the original optimization, not completely subversive. Throughout the current sanitary ware market, the Enterprise Research and Development Department how many so-called innovation single was shelved? How many new products have become a burden of hard to swallow?

For general sanitary ware Enterprises, it does not have the large enterprises have to cultivate the consumer funds, cycle, ability and strength. Therefore, enterprises in the product innovation, must not play the concept, do not take consumers as fools. Because consumers will only be silly for a while, but not stupid for a lifetime, not to mention in the information technology so developed today, in the same kind of micro-trust friends circle as the core of the media since the height of the development of the present.

Therefore, in today's society, sanitary ware Business and consumer communication and trust should be timely and effective, unless the enterprise wants to "hit a gun for a place", but this is not a long-term development of enterprises, nor an entrepreneur should have business thinking.